OPINION: ‘Buy Canadian’ with federal ad money

A Canadian community newspaper publisher is leading a class-action lawsuit against U.S.-based tech giants, shocked to see the Canadian government advertising with Meta Platforms. The government spent over $75 million on advertising last year, with a significant portion going to digital ads on platforms like Facebook and Instagram, despite surveys showing that Canadians trust newspapers and news websites more than social media for information. It is essential for federal agencies to prioritize advertising in trusted mediums like newspapers to ensure effective communication with the public.

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