BBDO Singapore’s creative chair, Tay Guan Hin, has left the agency to take on the role of APAC regional director for awards, programs, and partnerships at The One Club for Creativity. This departure follows former BBDO CEO Melvin Kuek’s move to Singapore’s media company So Drama! Entertainment in June 2024. Guan Hin, who joined BBDO Singapore in 2020 as chief creative officer, is a well-respected figure in the regional creative industry.
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Women to Watch 2024: Audrey Michelin, OpenX | Analysis
Audrey Michelin, Senior Director of Account Management APAC at OpenX Australia, has a diverse background in media roles, from Ad Ops at ARN to leading digital product teams at MCN. In her current role, she drives double-digit revenue growth in ANZ and Asia, implements process improvements, and fosters diversity through industry contributions like The Women in Programmatic Network. Known for her leadership style and commitment to mentoring, Michelin also holds a national record in deadlifting...
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