Beauty’s next big bang: Why beauty tech collaboration holds the key to a US$590B future

The beauty industry is undergoing a significant transformation, with an expected global market value of US$590 billion by 2028 and a 6% annual growth rate. The demand for personalized, sustainable, and technologically advanced beauty experiences is driving this change, creating opportunities for startups in the Asia region to innovate and disrupt the industry. Strategic partnerships between startups and established industry leaders are key to overcoming challenges and fueling the beauty tech revolution in the SAPMENA market.

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