BBDO Singapore’s creative chair, Tay Guan Hin, has left the agency to take on the role of APAC regional director for awards, programs, and partnerships at The One Club for Creativity. This departure follows former BBDO CEO Melvin Kuek’s move to Singapore’s media company So Drama! Entertainment in June 2024. Guan Hin, who joined BBDO Singapore in 2020 as chief creative officer, is a well-respected figure in the regional creative industry.
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