A person died after being hit by a freight train at a pedestrian crossing in Invercargill near Elles Rd, with emergency services responding to the scene. The incident occurred at the Ness St crossing, and the train was only carrying coal at the time, with the train driver receiving support. This is the second pedestrian fatality involving a train in a week, following the death of 13-year-old Sarie Morton near Matamata College.
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Realness reigns for Gen Z in 2025
Zahra Shahtahmasebi attended Live Nation's Love Song study on Gen Z, finding a strong emphasis on authenticity and realness among Zoomers, who value offline experiences and connections with musicians. Brands seeking to engage with Gen Z must prioritize consistency and authenticity, providing value through partnerships, practical support, and sustainability efforts, as seen in successful examples like Red Bull's activation at Rhythm & Vines. The study also highlights the importance of niche communities and genre-bending in...
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