How This Gen Z Marketer Built a Multi-Million Dollar Business

Griffin Haddrill, a successful entrepreneur, began his career at 12 with a rough business plan for an earbud company, which eventually led to founding VRTCL and now leading LV8, a digital marketing agency. Facing challenges during the pandemic, he reached out to contacts for advice, leading to VRTCL’s success in TikTok campaigns. Haddrill emphasizes authenticity and awareness in marketing, focusing on building awareness over conversion rates and adapting trends to create unique campaigns in the evolving “Sound Generation” of music and social media.

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