Business
Athletes are no longer allowed to appear in gambling-related advertising in Ontario, but hockey star Connor McDavid has been seen in a new commercial for BetMGM. This is because he is promoting responsible gambling, which is permitted under the new regulations.
Tighter rules in Ontario limit athletes to encouraging good online gambling practices
Athletes are no longer allowed to appear in gambling-related advertising in Ontario, but fans may have noticed Connor McDavid in a new spot for online sports betting platform BetMGM.
This is because the 27-year-old hockey superstar is advocating for responsible gambling, which is an exception allowed under the tightened regulations for the marketing and advertising of gambling in Ontario that came into effect on Feb. 28.
The 30-second ad features McDavid sitting in a room with a friend and discussing “responsible gambling tools”.
