A taxpayer-funded advocacy group, Physicians for a Smoke-Free Canada, is urging federal Health Minister Marjorie Michel to adopt a ban on flavoured e-cigarettes, similar to the controversial restrictions enacted in Quebec. During a press conference, Executive Director Cynthia Collard emphasized the need for immediate action to address rising youth vaping rates, which she attributes to the appeal of flavoured products. The organization is advocating for a proposal made in 2021 that would limit vaping flavours to tobacco, mint, and menthol, which has not yet been implemented. Quebec’s ban, initiated in late 2023, has had mixed results, with a study indicating a decrease in youth vaping, yet many young people still engage in vaping at high rates. Additionally, compliance with the ban has proven challenging, with reports of illicit sales and ineffective enforcement measures.
Why It Matters
The push for stricter regulations on flavoured vaping products stems from ongoing concerns about youth nicotine consumption and its associated health risks. Quebec’s recent ban has shown that while it may reduce availability, enforcement and continued access through unregulated channels remain significant issues. A 2025 survey indicated that a large majority of adult vapers still purchased prohibited flavours, highlighting challenges in controlling the market. These developments reflect broader public health debates on the effectiveness of vaping as a smoking cessation tool versus its potential to attract new, younger users.
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