Frozen juice is making a comeback in Canada as Loblaw’s No Name brand prepares to reintroduce frozen concentrated drinks nationwide. The new lineup will include flavors such as White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch, with products hitting the shelves by the end of June. This relaunch follows Coca-Cola’s discontinuation of its Minute Maid frozen juice line, which was the last major source of frozen juice concentrates in the Canadian market. Loblaw has stated that the new frozen juices will not be sourced from Canadian manufacturers, as no domestic production currently exists. The pricing for the new products is expected to start around $2.25 for 283 milliliters.
Why It Matters
The return of frozen juice in Canada marks a notable shift in the beverage market, as demand for frozen-from-concentrate juice had significantly declined over recent years. Historically, frozen juice was a popular product for over 80 years, but its share in the overall juice market has dwindled, with only about seven percent of juice consumed in Canada coming from frozen concentrates. The absence of major producers like Coca-Cola and Lassonde in the category left a gap in the market, leading to consumer demand for alternatives. The reintroduction of these products by Loblaw may reflect a resurgence in interest among consumers for frozen juice options.
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