Feds to eliminate rule on climate claim backing

OTTAWA — Prime Minister Mark Carney’s government is proposing changes to the greenwashing provisions in the Competition Act, specifically removing the requirement for companies to substantiate environmental claims using “internationally recognized” methodologies. This move aims to reduce investment uncertainty and facilitate private sector investment in natural resources. Critics, including Greenpeace Canada, warn that this could lead to weaker standards and less accountability for businesses’ environmental claims. Meanwhile, some advocacy groups express cautious support, noting that the core requirement for substantiation remains intact.

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