Many Canadians have been without their beloved Kentucky bourbon for the past year due to tariffs imposed during U.S. President Trump’s trade war, prompting a “Buy Canadian” movement. Whisky expert Davin de Kergommeaux notes that while bourbon’s popularity surged in Canada, it has drastically declined, with exports dropping 60% over nine months. Distilleries like Maverick Distillery are seizing the opportunity to produce Canadian whisky alternatives, despite restrictions on naming. The situation reflects changing consumer sentiments and the impact of international trade tensions on the spirits market.
