In January, booking a hotel room in Southern California is challenging due to the fires displacing many L.A. County residents, leading to a surge in demand for accommodations in surrounding counties like Orange County and the desert. Many families and pet owners have left due to poor air quality or general unease, resulting in hotels being booked out and occupancy rates soaring. Airbnb and local tourism authorities are offering emergency housing options, while hotels are abiding by state anti-gouging laws despite the sudden influx of guests.
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