B.C. Cancels Lumber Tariff Ads as Another Mill Closes

Premier David Eby has decided not to pursue a direct advertising campaign against U.S. tariffs on B.C. softwood lumber, opting instead to collaborate with the federal government on communications strategies. This shift follows backlash against similar ads proposed by Ontario Premier Doug Ford. Meanwhile, the closure of West Fraser’s mill in 100 Mile House, resulting in 165 job losses, highlights the ongoing challenges in the forestry sector, exacerbated by tariffs and production costs. Eby has committed to working on support measures with federal officials to address industry concerns.

Want More Context? 🔎