Why even multimillionaire sports car CEOs commute in Toyotas

Koenigsegg, a Swedish high-performance sports car manufacturer known for its extravagant vehicles with multimillion-dollar price tags, has its CEO Christian Von Koenigsegg commuting to work in a Toyota GR Yaris, a model by Toyota’s Gazoo Racing division. Despite his wealth and affiliation with Koenigsegg, Von Koenigsegg chooses to drive a hatchback that costs under $50,000, showcasing the appeal and reliability of Toyota vehicles known for their quality, longevity, and diverse portfolio that includes hybrids and sports cars like the GR Yaris.

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