As traditional TV loses its hold on mass audiences, digital out of home (DOOH) emerges as the new broadcast powerhouse, offering programmatic capabilities, location data, and multi-channel integration to reach the right people in the right places at the right moments. DOOH’s growth in city centers and high-traffic areas provides brands with broad reach and precise targeting, while its brand-safe environment allows for seamless multi-channel integration without compromising user privacy. Despite its sustainability and efficiency advantages, the fragmented DOOH landscape poses challenges and opportunities for media agencies seeking curated deals and media owners investing in data capabilities for future success.
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Arrest of South Korea’s former spy chief sheds light on martial law conspiracy
South Korean authorities arrested retired military intelligence commander Noh Sang-won for his alleged role in President Yoon Suk-yeol's failed attempt to impose martial law, revealing a network of loyalists involved in the self-coup. Noh, former head of the Defence Intelligence Command, was taken into custody after refusing to attend a court hearing on evidence tampering and fleeing charges. Opposition lawmakers claim Noh assisted Defence Minister Kim Yong-hyun in drafting the martial law decree, which was...
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