As traditional TV loses its hold on mass audiences, digital out of home (DOOH) emerges as the new broadcast powerhouse, offering programmatic capabilities, location data, and multi-channel integration to reach the right people in the right places at the right moments. DOOH’s growth in city centers and high-traffic areas provides brands with broad reach and precise targeting, while its brand-safe environment allows for seamless multi-channel integration without compromising user privacy. Despite its sustainability and efficiency advantages, the fragmented DOOH landscape poses challenges and opportunities for media agencies seeking curated deals and media owners investing in data capabilities for future success.
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SOTA parent portal taken down in response to systems vulnerability targeted by global cyberattacks
SINGAPORE: The School of the Arts (SOTA) has temporarily taken down its parent portal due to a global cyberattack targeting school-managed systems, which began around July 18. The school is implementing an immediate patching process for affected servers and has informed parents it will restore service as soon as possible, while the Cyber Security Agency of Singapore has issued warnings regarding vulnerabilities in Microsoft SharePoint. Want More Context? 🔎
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