As traditional TV loses its hold on mass audiences, digital out of home (DOOH) emerges as the new broadcast powerhouse, offering programmatic capabilities, location data, and multi-channel integration to reach the right people in the right places at the right moments. DOOH’s growth in city centers and high-traffic areas provides brands with broad reach and precise targeting, while its brand-safe environment allows for seamless multi-channel integration without compromising user privacy. Despite its sustainability and efficiency advantages, the fragmented DOOH landscape poses challenges and opportunities for media agencies seeking curated deals and media owners investing in data capabilities for future success.
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China cracks down on Calvin Klein, Tommy Hilfiger parent companies | News
China's MOFCOM added PVH and Illumina to its 'unreliable entity' list for violating market principles and discriminating against Chinese companies, amid escalating US-China trade tensions. PVH faces scrutiny for alleged improper conduct in Xinjiang, impacting its presence in China, while Illumina's inclusion reflects broader geopolitical tensions. The move comes as part of China's response to US sanctions, signaling increased scrutiny of US corporations operating in China. Full Article
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