As traditional TV loses its hold on mass audiences, digital out of home (DOOH) emerges as the new broadcast powerhouse, offering programmatic capabilities, location data, and multi-channel integration to reach the right people in the right places at the right moments. DOOH’s growth in city centers and high-traffic areas provides brands with broad reach and precise targeting, while its brand-safe environment allows for seamless multi-channel integration without compromising user privacy. Despite its sustainability and efficiency advantages, the fragmented DOOH landscape poses challenges and opportunities for media agencies seeking curated deals and media owners investing in data capabilities for future success.
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GE2025: PAP likely to field 4 new faces in Nee Soon GRC, says Shanmugam
SINGAPORE: Law and Home Affairs Minister K Shanmugam announced that four new candidates may join the People’s Action Party (PAP) slate for Nee Soon GRC in the upcoming General Election. The potential candidates include Dr Syed Harun Alhabsyi, Ms Goh Hanyan, Mr Jackson Lam, and Ms Lee Hui Ying, though their official status will be confirmed later. The announcement comes as speculation arises that current MPs may not stand for re-election, with the official slate...
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