TikTok avoided a shutdown as President-elect Trump delayed a ban, leaving its fate uncertain in the US, while Americans turned to Xiaohongshu, a Chinese social media app, which gained popularity with features like Mandarin-English translation and 32.6 million posts under the hashtag “tiktok refugee.” Xiaohongshu, backed by Alibaba and Tencent, boasts short videos and text posts, attracting users with diverse content and a proprietary algorithm, as it continues to expand globally and provide job opportunities in content security and English proficiency.
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