Calgary-born singer Tate McRae recently starred in an NBC ad promoting the U.S. Winter Olympics and Super Bowl, where she humorously seeks directions from an owl in the Italian Alps. Despite her playful nods to her Canadian roots, the ad sparked backlash, with critics citing feelings of Alberta separatism and sharing memes of notable Canadians. In response, McRae emphasized her Canadian pride on social media, while reflecting on her evolving sense of home after moving to Los Angeles. This isn’t the first time a foreign artist has been featured in U.S. Olympic promotions, as seen with Dua Lipa’s earlier ad.
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