In 1958, Joe Foster co-founded Reebok, grew the company to be worth $4 billion, and is now helping launch a new high-tech shoe brand, Syntilay, with fully 3D printed slides designed by AI. The shoe comes in five colors and is custom-made to fit each buyer using a phone camera app. The design is a combination of AI and human input. Foster draws on his lessons from Reebok to apply to Syntilay, emphasizing the need for adaptability and embracing change. The goal is to expand Syntilay by offering unique AI-designed shoes to brands and content creators. The end goal of the launch is to establish credibility and captivate consumers with innovative designs. the given text for a better understanding.
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