Promoting scenic routes can attract more tourists, boosting local economies with increased spending on accommodations, food, and souvenirs. By highlighting beautiful landscapes and natural wonders along these routes, travelers are more likely to extend their stays and explore surrounding areas. Investing in marketing and infrastructure improvements can make scenic routes a must-visit destination for adventure seekers and nature lovers.
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All Blacks land Toyota sponsorship, replacing Ineos on training kit
The All Blacks have secured a multimillion-dollar sponsorship deal with Toyota for naming rights to their training kit, following the premature exit of Ineos. This agreement aligns with New Zealand Rugby's strategy to partner with consumer brands, enhancing local marketing efforts and providing additional sponsorship revenue. While Ineos had previously paid around US$12 million annually, Toyota's deal focuses solely on the training kit, with NZR still negotiating a different buyer for the rights to the...
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