Netflix is set to broadcast its first-ever regular-season NFL game from Australia, featuring the Los Angeles Rams against the San Francisco 49ers, on Thursday, September 10, at 8:35 p.m. ET. The match will take place at the Melbourne Cricket Ground, Australia’s largest stadium, with NBC handling production duties. This deal expands Netflix’s existing relationship with the NFL, which previously included two Christmas Day games. There are indications that Netflix may also acquire additional games, including a Thanksgiving Eve matchup. The NFL’s strategy this season involves enhancing its broadcast partnerships and increasing its global reach, aligning with Netflix’s international audience goals. The Australia game will be available to Netflix subscribers, except in local markets where it will be aired on traditional TV.
Why It Matters
This development is significant as it marks a continued shift in NFL broadcasting towards streaming platforms, responding to changing viewer habits. The NFL’s efforts to carve out mini-packages for streaming services reflect its commitment to expanding its media footprint, with 87% of games aired on traditional networks last season. The inclusion of games in international markets like Australia demonstrates the league’s strategy to engage with a global audience. As streaming services increasingly compete with traditional networks for sports rights, this move may influence future broadcasting deals in the evolving landscape of sports media.
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