Netflix’s advertising revenue surged to $1.5 billion from 2024 to 2025, with expectations to double again to $3 billion in 2026, driven by growth in its ad-supported subscription plan. The service now boasts over 325 million subscribers and $12.05 billion in revenue for 2025, bolstered by an $82.7 billion deal to acquire Warner Bros. Netflix is also introducing AI-powered tools for advertisers and interactive video ads this year. Additionally, the platform is expanding its content lineup with new seasons of popular series while integrating video podcasts.
