Myer adds Fenty Beauty to its beauty portfolio

Myer is set to launch Rihanna’s Fenty Beauty brand across its 56 department stores and online in May, as part of a partnership with LVMH’s Kendo. This initiative aims to attract younger customers and enhance Myer’s beauty department, which has seen a refresh with 22 new brands over the past year. The launch emphasizes inclusivity, resonating with customer demand for Fenty Beauty. Myer also plans to update its fashion labels, including the introduction of British brand Topshop.

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