Meghan Markle’s new homeware brand American Riviera Orchard faced a setback as the US Patent and Trademark Office rejected her application to trademark the name ‘American Riviera’. The Duchess of Sussex wanted to feature the nickname for the California coastline near her Montecito mansion in her company’s name, but officials stated that businesses cannot trademark geographic locations. Now, the office is raising concerns about the brand’s potential confusion with existing trademarks.
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