Shaadi.com and Zepto have collaborated for a viral advertising campaign this wedding season, sparking playful banter on social media with a hoarding featuring ads from both companies. The humorous exchange between the two brands, with Zepto promoting quick delivery of ethnic wear and Shaadi.com jokingly offering grooms that take longer than 10 minutes, garnered attention on LinkedIn and led to other brands like Faasos and CashKaro joining in. Zepto’s co-founder Aadit Palicha, a young entrepreneur on the Hurun India Rich List, engaged in lighthearted banter with Shaadi.com’s CEO Anupam Mittal, further amplifying the campaign’s reach.
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CCS clears Rs 20,000 crore Make in India projects for Su-30 fighter jets, 100 K-9 howitzers
The Cabinet Committee on Security approved two major projects worth around Rs 20,000 crore for 12 Su-30 MKI fighter jets and 100 K-9 Vajra Self-propelled howitzers for the Indian Air Force and Indian Army respectively. The Su-30 MKI jets will be manufactured by Hindustan Aeronautics Limited at a cost of Rs 13,000 crore, while Larsen and Toubro will produce the howitzers with increased indigenous content. These projects are expected to enhance indigenous defense production capabilities....
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