‘Manyavar chahiye…’: Zepto CEO politely rejects Shaadi.com CEO Anupam Mittal’s this proposal

Shaadi.com and Zepto have collaborated for a viral advertising campaign this wedding season, sparking playful banter on social media with a hoarding featuring ads from both companies. The humorous exchange between the two brands, with Zepto promoting quick delivery of ethnic wear and Shaadi.com jokingly offering grooms that take longer than 10 minutes, garnered attention on LinkedIn and led to other brands like Faasos and CashKaro joining in. Zepto’s co-founder Aadit Palicha, a young entrepreneur on the Hurun India Rich List, engaged in lighthearted banter with Shaadi.com’s CEO Anupam Mittal, further amplifying the campaign’s reach.

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