Summary
Amid rising coffee prices, consumers are encouraged to switch from costly espressos to more affordable filter coffees, which are gaining popularity for their better profit margins and customer value in cafes. Top Auckland chef Al Brown emphasizes that modern filter coffee, often dismissed as inferior, offers a sophisticated alternative appealing to younger coffee drinkers. He urges coffee lovers to overcome snobbery associated with different brews, highlighting that filter coffee can be a cost-effective choice without sacrificing taste.
