Inside Ikea’s new Oxford Street flagship store which will open tomorrow

IKEA will open a new store on Oxford Street, London, on May 1, 2025, after extensive renovations of the Grade II listed building at 214 Oxford Street. Spanning three floors, the store will showcase curated shops designed by Londoners, IKEA’s iconic showroom, a Swedish Deli, and a unique Live Studio for exhibitions and interactive experiences. This opening is part of IKEA’s strategy to enhance its city center presence, revitalizing Oxford Street amidst plans for pedestrianization and increasing foot traffic to the area.