Opinions expressed by Entrepreneur contributors are their own. The viral in-flight sourdough video posted by Maria Baradell captured global attention, generating 95 media coverage pieces, reaching 1.26 billion people, and earning 11.3 million views. The video’s visual appeal, emotional connection, controversy, and social media engagement made it a media-friendly content blueprint for brands and PR professionals to bridge the gap between social platforms and traditional media, showcasing the impact of social media on modern journalism.
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