Opinions expressed by Entrepreneur contributors are their own. The viral in-flight sourdough video posted by Maria Baradell captured global attention, generating 95 media coverage pieces, reaching 1.26 billion people, and earning 11.3 million views. The video’s visual appeal, emotional connection, controversy, and social media engagement made it a media-friendly content blueprint for brands and PR professionals to bridge the gap between social platforms and traditional media, showcasing the impact of social media on modern journalism.
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Why Deckers Outdoor Stock Jumped Today
Shares of Deckers Outdoor (NYSE: DECK), known for brands like Hoka and UGG, rose by 11.7% after the company reported better-than-expected first-quarter results, alleviating investor concerns following a significant stock decline earlier in the year due to tariff fears and weakening consumer sentiment. The positive results reaffirmed confidence in the company's growth trajectory. Want More Context? 🔎
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