How This Raw Food Startup Is Taking a Bite Out of the $45B Pet Industry

Amy Zalneraitis unexpectedly entered the pet food industry after her sister’s passing, taking over her thriving raw dog food business, We Feed Raw. She emphasizes the importance of feeding dogs a raw diet to combat health issues caused by processed food, offering support to customers transitioning. Amy’s focus on brand identity and resilience has helped the company stand out and succeed, despite early struggles and challenges in disrupting the pet food industry.

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