How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans

In 2010, a woman in Sakura, Japan, posted photos of her Shiba Inu, Kabosu, online, leading to the creation of the meme legend “DOGE.” Fast forward to today, “DOGE” has become outdated in internet culture, but Elon Musk has adopted the term for his Department of Government Efficiency. Musk’s online presence is filled with references to old memes and slang, resonating with his fans who see him as authentic and share his skepticism of authority and mainstream media.

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