How Drybar Went from Side Hustle to $255 Million Business

Alli Webb started a mobile blowout side hustle in LA, offering hair styling services for $40 with no cuts or color. With overwhelming demand, she opened the first Drybar salon in 2010, focusing on high volume blowouts to break even. The business grew rapidly, expanding to over 150 salons and eventually selling its product line for $255 million in 2020. Webb’s initial goal was simply to do what she loved, never anticipating the massive success that Drybar would achieve.

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