Hasbro CEO affirms no generative AI for Magic: The Gathering and Dungeons & Dragons

Hasbro CEO Chris Cocks confirmed that beloved tabletop games Magic: The Gathering and Dungeons & Dragons will remain free from generative AI involvement in their creative processes, reflecting fan sentiment against AI integration. This marks a shift from his prior view on AI’s inevitability in D&D. The decision follows backlash over AI-generated artwork in D&D’s Fifth Edition sourcebook, prompting the implementation of policies banning AI in both franchises. Cocks personally uses AI tools in his home games but emphasizes that official products will feature human-created content.

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