Grimace welcomed to NZ with national roadie

McDonald’s and DDB are launching a campaign featuring Grimace and Joe Daymond on a Kiwi road-trip to promote the arrival of the limited edition Grimace Shake in New Zealand. The iconic purple character visits landmarks and McDonald’s restaurants across the country, aiming to excite Kiwis about the shake. The campaign, starting on October 23, includes a takeover of the McDonald’s app and invites Kiwis to follow Grim and Joe’s roadie to experience the unique shake before it’s gone.

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