Global adspend growth forecasts cut by nearly $20 billion due to market volatility | Data

Global adspend growth forecasts have been lowered by $19.8 billion due to market volatility, with the ad market now expected to grow by 6.7% in 2025 according to WARC. Sectors like automotive and retail are expected to decline in adspend, while online platforms like Alphabet, Amazon, and Meta are predicted to control 50% of the market by 2029. Despite economic pressures, social media adspend is projected to grow by 12.1% this year, with TikTok leading at 23.6%.

Full Article