Global adspend growth forecasts have been lowered by $19.8 billion due to market volatility, with the ad market now expected to grow by 6.7% in 2025 according to WARC. Sectors like automotive and retail are expected to decline in adspend, while online platforms like Alphabet, Amazon, and Meta are predicted to control 50% of the market by 2029. Despite economic pressures, social media adspend is projected to grow by 12.1% this year, with TikTok leading at 23.6%.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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