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Kakujo Gyorui, a renowned seafood purveyor in Tokyo, faces challenges due to rising costs and supply shortages in Japan, impacting its ability to provide fresh and affordable produce. Despite these obstacles, the company expands its sourcing strategy to include new regions like Ishikawa and Hokkaido, securing hidden seafood treasures like red snow crabs and yellowtails to meet customer demand. By embracing innovative solutions such as locally farmed Atlantic salmon and focusing on sustainability, Kakujo Gyorui maintains its commitment to delivering quality seafood during the year-end sales period, where customers eagerly embrace the newly sourced offerings, including premium bluefin tuna, as a treat for their families.
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