Trump’s FTC will approve an ad merger — with a gift to Elon Musk’s X

The Republican-led Federal Trade Commission (FTC) is set to approve Omnicom’s $13.5 billion merger with Interpublic Group, contingent upon a ban on steering ad spending based on political viewpoints. This unusual provision addresses concerns raised by Congress and Elon Musk regarding past advertiser boycotts against platforms like X, ensuring advertisers can still request avoidances without Omnicom enforcing political bias.

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