La Roche-Posay has partnered with the K-Challenge team for the 38th America’s Cup, rebranded as La Roche-Posay Racing Team. The collaboration aims to develop skincare products suited for extreme conditions faced by athletes, emphasizing sun protection and faster recovery. This partnership will also feature a female crew member and include participation in the Youth and Women’s America’s Cups. Preliminary regattas will begin in May 2026 before the final in July 2027 in Naples, Italy.
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