India’s largest streaming platform, JioHotstar, has surged to over 280 million subscribers, largely due to the popularity of the IPL cricket league, approaching Netflix’s global total. Formed from a merger between Reliance’s Jio and Disney, JioStar now holds exclusive rights to IPL, previously contested by rivals, prompting cricket fans to subscribe after years of free access on Jio. Despite the significant growth and advertising revenues, challenges remain for profitability due to high rights costs and competition, with analysts questioning future earnings potential amid a fragmented market.
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