Duolingo’s mascot death stunt: Genius or confusing? | News

Two weeks ago, the death of Duo the Owl, the Duolingo mascot, shocked the internet, with brands and fellow mascots mourning the loss. However, after a social media stunt that involved fake eulogies, Duo was resurrected, leading to confusion and speculation among users and fans. The language-learning platform then commercialized the deaths of other characters before ultimately bringing back Duo with a global campaign, revealing that his death was a test that users passed.

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