Japanese fruit sando hits high streets

M&S has launched a limited-edition strawberries and cream sandwich, inspired by the Japanese “furutsu sando,” which quickly became a bestseller. This trend reflects a growing interest in fruit sandwiches globally, as they gain popularity on social media, particularly among Western tourists.

Explain It To Me Like I’m 5: Marks & Spencer has introduced a strawberries and cream sandwich in the UK, inspired by a popular Japanese treat called “fruit sando,” which features fruit and whipped cream in sweet bread, and has quickly become a bestseller.

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