Black Friday sales: Buyer beware

Anna Hall was shocked to find that an oven she had been eyeing at Smith City was now priced higher during Black Friday sales, going from $2399 to $2719.20 with an alleged RRP of over $3000. Consumer NZ warned about misleading pricing tactics during sales events like Black Friday, emphasizing the importance of genuine discounts and time-limited offers. Retail experts noted that retailers may offer more aggressive sales due to tough market conditions, potentially leading to increased consumer resistance to buying items at regular prices.

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