Around the World: Trump’s media shakeup, 20k sign petition against WFH policy

Antony Young’s latest column for StopPress covers Trump’s impact on the media industry in his second term, with a focus on TikTok, media bias complaints, and brand messaging strategies. The backlash against office mandates at WPP and other global agencies is highlighted, along with the dramatic shift in trust towards supermarkets Woolworths and Coles in Australia. Additionally, the rise of short-form video content, particularly on Meta’s Reels, and Netflix’s goal to double revenue in 2025 through expanding its ad-supported tier are discussed.

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