Amazon and Flipkart are targeting small towns to expand their personal care business, aiming to tap into the growing demand for beauty and grooming products in these areas. By offering a wide range of products and convenient delivery options, the e-commerce giants are making it easier for customers in rural areas to access high-quality personal care products. This move is a strategic one, as it allows Amazon and Flipkart to reach a larger customer base and strengthen their presence in the Indian market.
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