Adobe: Artists ‘Need to Embrace’ Creative Cloud AI Changes

Adobe has announced new AI updates for its Creative Cloud subscribers, including enhancements to programs like Photoshop and Premiere Pro. Despite some user opposition to AI technology, Adobe’s vice president of generative AI emphasizes the importance of embracing the tech for customer success. The new AI features include generative fill in Photoshop and AI video tools in Premiere Pro, catering to the Creative Cloud’s 33 million members.

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