In a world where public relations is essential, the debate continues on whether PR is dead or evolving with the rise of AI tools like ChatGPT and Microsoft Bing. Communicators are urged to embrace technology, elevate their skills, and shift towards a data-driven mindset to stay relevant. The future of PR lies in adapting to technological advancements, enhancing expertise, creativity, and emotional understanding, and preparing for the evolving landscape to ensure the longevity and value of PR in the modern era.
Full Article
Beijing denounces Taiwanese leader William Lai as ‘destroyer of cross-strait peace’
Beijing has once again criticized Taiwanese leader William Lai Ching-te, labeling him a "destroyer of peace" in the Taiwan Strait for his recent comments asserting that Taiwan and mainland China are not subordinate to each other. The Taiwan Affairs Office accused Lai of promoting separatist rhetoric and seeking independence through foreign support or force. Lai's remarks at a Lunar New Year event emphasized Taiwan's sovereignty as essential for the existence of the Republic of China,...
Read more