Businesses in Canada are extending Black Friday promotions to attract shoppers amid expectations of decreased holiday spending due to rising prices. The Retail Council of Canada highlights that Black Friday has evolved into a shopping season, prompting small businesses like Wolf & Rebel to offer their first sales. Larger retailers like Best Buy and Walmart are also spreading discounts over several weeks, aiming to accommodate consumer budgets and ease congestion on shopping days. Price sensitivity is a key factor, with many Canadians prioritizing sales and discounts this season.
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