Entrepreneur contributors stress the diminishing impact of traditional SEO due to AI-powered search summaries like Google’s AI Overviews reducing organic traffic by up to 64%. In response, businesses are urged to adapt by optimizing content for AI-driven platforms beyond Google, such as ChatGPT Search and Perplexity AI. The video offers insights on navigating the changing digital landscape, emphasizing the importance of a strong opt-in strategy to safeguard traffic and thrive in 2025.
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