Tiger Beer launches ‘You Never Roar Alone’ campaign, emphasizing the importance of collective support in achieving individual dreams, based on evolving consumer sentiment. The repositioning aims to foster deeper connections with consumers in a crowded beer market, leveraging Tiger’s image of ambition and progress. The campaign is being rolled out in Southeast Asia before expanding globally, with digital engagement playing a key role in encouraging consumers to share their stories of collective progress.
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A Powerful Church’s Massive Manila Gathering
Manuel L. Quezon III explores the saying "Moderate your greed" popularized by Jose Apolinario "Jun" L. Lozada Jr, expressing frustration with officials during the economic crisis of the 1980s. The crisis included a decline in the economy and a financial sector crisis. The saying reflects the need for officials to curb their greed and prioritize the welfare of the country over personal gain. Full Article
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